FIFTY24SF Gallery was established in San Francisco, California in 2001 as the exhibition space in association with Upper Playground. Since its inception, the gallery has showcased and dedicated its space to present leading contemporary art talent in the world today, including David Choe, Faile, Miss Van, Paul Insect, Herbert Baglione, Ron English, Estevan Oriol, Sam Flores, Jeremy Fish, and Anthony Lister. The gallery now has satellite spaces in Mexico City, Los Angeles, Portland, Seattle, and London.